I’m feeling pretty today. When Mike, the product guy, told me what Oscilloskope means and what the co-founders want to do with this simple app, I promptly said: Yes, I want to join the team, and together start growing the Oscilloskope’s community.
Having a dream and start building things is the most fulfilling sentiment in the whole world. Don’t get me wrong, it’s not easy to build something from zero to one. But our dream keeps us going: we want to give you all the conversations happening around your brand or company. Period.
What keep us moving?
I’m a book person, I prefer spending my spare time reading. Today I want to share with you a complete collection of the 12 must-read books for your business strategy:
With Drive, Daniel Pink changes the way you think and transforms how you live. He strongly believes that the secret to high performance and satisfaction -at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. After you read it, a shifting paradigm is a need, you’ll be a new man.
Another masterpiece from Daniel Pink where the author describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. If you’re working as business development or just trying to promote your business, this book will guide you and challenges the view of sales.
Daniel Pink is one of my favorite authors, and before reading any of his books, I recommend his ted talk about “the puzzle of motivation”.
If you’re building a startup, you should follow these 4 steps. This book helps you uncover flaws in product and business plans and how to correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. I’m a huge fan of Steve Blank and this page with tools and blogs for entrepreneurs is a goldmine. Learn from the master how to grow your business.
Al Ries teaches you how to build your strategy around your competition's weaknesses, how to choose the name for your product, and how to analyze the trends that influence your positioning and much more. It’s a must read book for those strategic thinkers. My favorite quote is: „Today’s marketplace is no longer responsive to the strategies that worked in the past. There are just too many products, too many companies, and too much marketing noise.”
In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. A new process id needed. Sales can be predictable. This book shifts the paradigm that you learned in school and provides you a formula of how to inbound selling to go from $0 to $100.
Ben Horowitz, the co-founder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, shows us the hard truth about entrepreneurs' life. Every entrepreneur has experienced with the struggle. “The The Hard Thing About Hard Things” shows us the ability to spot the next move during the struggle. That's what separates winners and losers.
Living in a world where the Internet changed the way people interact with brands, this book will help you create your unique value proposition, plus shows you advertising works. This is one of those rare books everyone ought to have to read.
Geoffrey Moore gives dozens of new examples of successes and failures, new strategies for marketing in the digital world, and the most current insights and key findings. It’s a must read book for every marketer. After the first read, you’ll want to keep one piece at home, at the office, at your parents’ home. It’s indispensable.
One of the greatest business book of all time – according to the Economist. “The Innovator’s Dilemma (1997) introduced one of the most influential modern business ideas—disruptive innovation—and proved that high academic theory need not be a disadvantage in a book aimed at the general reader.” wrote the Economist.
I always save time for Nir’s blog and his book it’s a masterpiece for every startup. Hooked shows you what tricks should be used for building your product and why the psychology is the new marketing. Start reading today!
With this book, you’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Influence teaches you how to move toward profound personal change and act as a driving for your success.
No introduction is needed after this title. This books provides another way of thinking about future and it starts by learning to ask the questions that lead you to find value in unexpected places.
The holidays are coming. Save time and read these books and share with us your findings. Looking for gifts for your friends? Now you find out the perfect gift for them.
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