Meetings, talks, product demos, coffee, repeat - your schedule for the conference.
Meet your product audience, talk to the journalists and publishers, visit your competition (if it’s there), pitch to investors if it's your goal.
1. Establish your goals
First thing first, before you fill out the conference form and buy the ticket decide why are you going. What’s your objective? Write down just one main goal, select between:
2. Things to do before the conference
Plan your agenda and set up the meetings
If you want awareness around your startup, then the journalists and publishers are the right persons for you. Reach out to them before the conference and pitch your product, try to find out their questions.
If you need funds, then try to pitch your product to the investors.
If you are looking for new customers, set up meetings before the conference days. During the conference remind them about the meeting. If it’s necessary, book some meeting rooms.
If you are looking for product feedback, talk with your potential customers. Ask them about their needs, why they are using similar products, and don't concentrate only to your product functionalities.
Replace your Facebook app with the conference app
Match with new people, connect with them on Twitter or on LinkedIn, send them messages, ask for help or guidance, not just selling your product.
Prepare a pitch presentation
How do you make a pitch presentation? Follow these 10 guidelines wrote by Guy Kawasaki on his blog:
Prepare a product demo.
For the Webit conference, we started monitoring what people are saying about Webit across the Internet and some tech influencers from the local market. We monitored: Webit, #webit, Webit Congress, Webit festival, #webit2017. During the demos, we presented the results for the last 7 days.
Create some marketing materials
If you have a spot, create some marketing materials: flyers, posters, catchy business card. Add to your business card a discount or an eye-catching question. Create a video presentation. In online, GIFs & videos have the biggest ROI, it happens the same thing at the conference. Use a video to capture the audience attention and invite them to discuss with you.
Create some social media messages
Engage with your startup communities, invite them to join the conference if they're attending. Oscilloskope was one of the Webit 100 top selected startups. We created some artworks for the Facebook page using the power of Canva and some tweets for our Twitter community. During the conference, we announced where our spot was and how people can find us.
3. The conference day
Your conference schedule: Meetings, talks, product demo, coffee, repeat.
Discuss with the other co-founders about their struggles, future plans, why they started a startup. Learn from their experiences and map them to your journey.
4. Conference follow-up
Use a proper sales app for the follow-up and send emails to all the people you've discussed. Focus on asking guidance or help, not on selling your product. In a community, people love to offer their help, it's an empowering feeling for them.
Webit Festival Europe Follow up
In terms of online performance between April 19th and May 3rd, Webit has:
Sentiment over time was positive:
Little interest on forums or Reddit about Webit Festival:
Top 10 Twitter Influencers who posted about Webit Festival:
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