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It’s 2016! Are you listening to the best marketing and business podcasts?

Podcasts are becoming more and more attractive in 2016. If being a better marketer or entrepreneur is on that list, then listen these 16 best marketing podcasts for marketing and business.

Audio surpasses the times when you staring at a screen. It goes with you wherever you are, and you can access it whenever you need it. Whether driving, working out, or on in the background as you work, audio works harder for you than text or video.

So, without further ado, here are the best 16 marketing and businesses podcasts as picked by Oscilloskope, in no particular order.

8 Startup Focused Podcasts That You Should Listen In 2016

#1. Startups for the Rest of Us

Startups for the Rest of Us – looking for an inspiring resource for your startup? Then Startups for the Rest of Us is the perfect podcast. The show is tight, to the point and have consistently tips for anyone or growing their new business. Mike & Rob have both launched several businesses and now, they share their experiences about development, design, product launches and the entrepreneur’s life.

#2. This Week In Startups

This Week In Startups is a weekly podcast hosted by Jason Calacanis – a podcast pioneer who shares with us the good, the bad and the ugly about the startups with humor and flavor. Are you looking for strategies or tips&tricks on how to motivate your team? Listen to this guy and learn what’s happening in Silicon Valley and beyond.

#3. Mixergy

Mixergy offers series of interviews with entrepreneurs for entrepreneurs. I’m a huge fan of their podcasts because they encourage you to have a mission, not just a startup, not just a company, but a calling.

#4. Entrepreneur on Fire

Entrepreneur on Fire awarded – Best of iTunes – is hosted by John Lee Dumas who shares learnings and failures, the AH-HA moments, and the success of others, how to craft your dream and take inspired actions. This one is a favorite of mine.

#5. Seth Godin’s Startup School

Seth Godin is my favorite author, speaker, mentor, a leader in marketing and business, … you name it! Although it’s no longer in production, it’s definitely worth to be a student again. Throughout these 30 guides of entrepreneurship, Seth teaches you how to build and run your dream business.

#6. Stanford University’s Entrepreneurship Corner

No description is needed for Stanford University's Entrepreneurship Corner. Stanford, one of the world's leading research and teaching institutions, produces podcasts about entrepreneurship, future technologies, vision, and serendipity. Find your perfect corner and start listening!

#7. Startup Podcast

Interesting, informative and funny episodes you’ll find here. After listening Startup Podcast you’ll have two choices:

  •  Either it makes you want to stop everything you are currently doing and have (job security, namely) to start something new (a potentially ground-breaking business, for instance)
  •  Or it makes you never want to change anything in your life ever.
    Be careful!

#8. The Rocketship Podcast

The Rocketship aims to make your startup a rocketship. Learn from successful entrepreneurs about strategy, growth, self-funding, customer acquisition, sales strategy and much more.

8 Marketing Focused Podcasts you should listen in 2016

#1. Marketing Over Coffee

If you want to know the latest marketing trends and news, then Marketing Over Coffee is a perfect fit. It’s a weekly discussion of what’s new in marketing, hosted by John Wall and Christopher Penn. It’s one of the few marketing podcasts out there that is news-based rather than topic-based.

#2. The #AskGaryVee Show

#AskGaryVee is not actually a podcast, it’s more an YouTube repurposed into podcasts. If you have questions about marketing, social media or entrepreneurship post the question on Twitter, tag it with #askgaryvee and you may be on the next show.

#3. The bean cast

The BeanCast or “The best Marketing Podcast Anywhere” brings weekly episode about marketing, advertising, and public relations.

#4. HBR IdeaCast

The popular magazine Harvard Business Reviews offers a weekly podcast featuring the leading thinkers in business and management from Harvard Business Review. If you’re interested in new ideas, start listening HBR IdeaCast. Solid, informative plus, it brings the quality and tone of the HBR print edition.

#5. Social Media Marketing Happy Hour Podcast

Great content with 15 minute format – a perfect match for every morning. Traci and Dawn are experts in Social Media and bring useful information about marketing, small businesses, entrepreneurship and how to leverage marketing channels like Facebook, Twitter, Instagram and more to get more leads and generate more sales.

#6. Internet Marketing Podcast

Internet Marketing Podcast is one of the UK’s most popular Internet marketing podcasts hosted by Andy White. Most of the time Andy shares insights about digital and SEO marketing.

#7. Internet Business Mastery

Jeremy and Jason are dedicated to teaching you how to escape the 9-to-5 and share with their community insights about entrepreneurship adventure. Internet Business Mastery is focused on how to achieve success in Internet Marketing and online business.

#8. Rainmaker FM

Each day, Rainmaker FM brings you advice, tips & tricks, stories and strategies that accelerate your business. Fresh content about marketing, copywriting, email marketing, conversation optimization is shared by the Sonia Simone. Get the latest insights on creating digital products and services.


When You Need an Inspirational Break…

Listen to Freakonomics Radio by Stephen J. Dubner and WNYC Studios. The reason why I added Freakonomics on these lists is because I’m huge fan of this podcast. Technically, it’s not a podcast about marketing or entrepreneurship, but Podcasts like these are good examples of showing us how science can eliminate the usually incorrect act of following a "gut feeling".

Plus, don't forget to read the ProductHunt's list with an impressive collection for startups!

Wrapping up

Definitely, businesses will reconsider their strategies this year, and we’ll see an explosion of podcasting and we’ll enter into a podcast age. Celine wrote a great answer to this question: Are Podcasts the Next Big Thing for Sponsored Content? on Contently’s blog (a not-to-be-missed blog post in 2015) - and she added an amazing observation where “podcast listeners are actually <<super listeners>> consuming more than one hour and 45 minutes of audio per day than the average American, and they spend more than 25 percent of their total audio time listening to podcasts.”

Did I miss any? Do you have any other marketing or business podcasts that you cannot live without? Share your thoughts with us.

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